AMBASSADORS & ALLIES

We work alongside inspiring individuals from the world of military, sport and adventure in order to design, test and develop our high performance outerwear.

FORMER SPECIAL FORCES (SBS)

JASON CARL FOX "FOXY"

Jason Carl Fox “Foxy” is a former Royal Marine Commando and Special Forces Operator who is mostly known as one of the lead directing staff from Channel 4’s SAS: Who Dares Wins.

Foxy joined the Royal Marines at the age of 16 and went on to serve in the SBS (Special Boat Service) where he served a total of 20 years for his country.

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Professional boxer and cruiserweight champion

Chris Billam-Smith

Chris Billam-Smith, known as “The Gentleman,” is an accomplished English professional boxer and former WBO Cruiserweight World Champion, holding the title from 2023 to 2024. Prior to this he claimed the British, Commonwealth, and European cruiserweight titles between 2019 and 2022, cementing his position as one of the top fighters in his division. Renowned for his technical prowess and relentless determination, Chris has become a prominent figure in boxing, earning widespread respect and recognition within the sport.

With an impressive record of victories, including multiple knockouts, Chris continues to make his mark on the global stage. Outside the ring, his unwavering discipline and resilience resonate deeply with ThruDark’s ethos, making him an ideal ambassador. His commitment to excellence and ability to overcome challenges embody the very spirit of ThruDark, inspiring others to push their limits in all areas of life.

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OLYMPIC GOLD MEDALIST FORMER WORLD CHAMPION

VICTORIA PENDLETON CBE "VP"

Victoria Pendleton is known predominantly as one of the greatest female track cyclists of all time. She is a two-time Olympic gold medalist, winning one silver and a nine-times world champion. Over the 12 years of her professional career with Great Britain she won 34 World Championship medals.

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Broadcaster & Wildlife Biologist

LIZZIE DALY

Lizzie Daly has a real love for adventure and inspiring other women in the wildlife adventure space. More recently she completed a solo expedition in the Finnish Arctic Circle to document the changing climate and ventured into new habitat in the Peruvian Amazon to collect eDNA samples.

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FORMER ENGLAND RUGBY CAPTAIN

DYLAN HARTLEY

Dylan Hartley played at hooker for Northampton Saints and England. Captaining Northampton through the most successful period in their 140-year history. He led the side to the clubs first-ever Premiership title and went onto captain England on a world record-equalling run of 18 test victories.

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AMBASSADOR LOADOUTS

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HERITECH RIB KNIT JUMPER

Men's brown fisherman knitted jumper

Regular price CHF 275 Sale price CHF 220

20% OFF

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HERITECH SYLVAN TROUSERS

Men's brown spray resistant waxed cotton trousers

Regular price CHF 294 Sale price CHF 235

20% OFF

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ENIGMA OVERSIZED TEE

Men's black 360gsm heavyweight cotton t-shirt

Regular price CHF 86 Sale price CHF 69

10% OFF

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CENTURION ALPINE JACKET

Award winning men's black breathable soft shell jacket

Regular price CHF 318 Sale price CHF 286

40% OFF

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MANTRA FLEECE

Men's black Polartec® Thermal Pro® insulated fleece

Regular price CHF 245 Sale price CHF 147

30% OFF

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CHARGE TROUSERS

Men's black utility cargo trousers

Regular price CHF 361 Sale price CHF 253

20% OFF

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INSIGNIA LONG SLEEVE T-SHIRT

Men's black 290gsm 100% cotton long sleeved t-shirt

Regular price CHF 86 Sale price CHF 69

10% OFF

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ORYON 72HR MERINO T-SHIRT

Men's grey 100% merino wool t-shirt for hot weather

Regular price CHF 110 Sale price CHF 99

10% OFF

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COMMAND TROUSERS

Men's black NYCO ripstop outdoor trousers

Regular price CHF 226 Sale price CHF 204

10% OFF

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THRUDARK CAP - Obsidian Black

Regular price CHF 62 Sale price CHF 55

30% OFF

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VELES JACKET

Men's black lightweight soft shell jacket

Regular price CHF 202 Sale price CHF 142

10% OFF

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FORCE ACTIVE DRIRELEASE® TSHIRT

Men's green moisture wicking training t-shirt

Regular price CHF 80 Sale price CHF 72

20% OFF

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FORCE DRIRELEASE® TANK

Men's black moisture wicking training tank

Regular price CHF 74 Sale price CHF 59

10% OFF

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PHALANX FLEECE WOMENS

Women's black insulated hooded fleece

Regular price CHF 294 Sale price CHF 264

ThruDark Women’s Black Shell Waterproof Jacket.

30% OFF

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AIGIS JACKET WOMENS

Women's black waterproof hooded shell jacket

Regular price CHF 672 Sale price CHF 471

30% OFF

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CHARGE TROUSERS WOMENS

Women's black utility cargo trousers

Regular price CHF 361 Sale price CHF 253

30% OFF

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CREW SOCKS

Men's hardwearing black crew socks

Regular price CHF 22 Sale price CHF 16

40% OFF

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FORCE VELOCITY LEGGINGS WOMENS

Women's black high waisted training leggings

Regular price CHF 123 Sale price CHF 74

40% OFF

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GRUNT GILET WOMENS

Women's black insulated down filled gilet

Regular price CHF 361 Sale price CHF 217

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VANGUARD JACKET WOMENS

Women's green lightweight waterproof jacket

Regular price CHF 428 Sale price CHF 343

30% OFF

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CHARGE TROUSERS WOMENS

Women's green utility cargo trousers

Regular price CHF 361 Sale price CHF 253

40% OFF

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FORCE VELOCITY VEST WOMENS

Women's green moisture wicking training vest

Regular price CHF 86 Sale price CHF 52

40% OFF

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ITHAX FUNNEL JACKET WOMENS

Women's green packable synthetic insulated jacket

Regular price CHF 343 Sale price CHF 206

20% OFF

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VALOR HOODY

Women's green 320gsm organic cotton hoody

Regular price CHF 110 Sale price CHF 88

20% OFF

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VALOR JUMPER

Women's cream 320gsm organic cotton jumper

Regular price CHF 86 Sale price CHF 69

20% OFF

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VALOR T-SHIRT

Women's black 160gsm organic cotton t-shirt

Regular price CHF 49 Sale price CHF 40

10% OFF

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WAFFLE KNIT BEANIE

Cream 100% merino wool waffle knit beanie

Regular price CHF 74 Sale price CHF 66

50% OFF

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HERITAGE RUGBY SHIRT

Men's black heavy duty cotton rugby shirt

Regular price CHF 153 Sale price CHF 77

10% OFF

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CHARGE SHORTS

Men's black utility cargo shorts

Regular price CHF 172 Sale price CHF 154

20% OFF

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INSIGNIA T-SHIRT

Men's black 290gsm 100% cotton t-shirt

Regular price CHF 74 Sale price CHF 59

10% OFF

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THRUDARK CAP

Regular price CHF 62 Sale price CHF 55

30% OFF

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TECH SOCKS

Regular price CHF 22 Sale price CHF 16

FRIENDS OF THE BRAND

ALLIES

Ollie Ollerton

Ollie Ollerton is former UK Special Forces operator and an official ThruDark Ambassador. Following five years service with the Marines, Ollie was recommended for Special Forces selection.

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NATHAN JOHNSTONE

Nathan Johnstone is one of the most exciting prospects on the Brazilian Jiu Jitsu (BJJ) scene. Having earned his black belt at just 20 years of age, a UK record at that time, Nathan now competes in both BJJ and Mixed Martial Arts (MMA) where he holds a record of 7-1.

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